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Harley-Davidson, Inc. (HOG)

Harley-Davidson, Inc. at a glance — key fundamentals, SEC filings, insider buying and selling, and earnings dates.

Harley-Davidson, Inc. (HOG) is a Auto - Recreational Vehicles company based in US with a market capitalization of $2.6B. Revenue declined 13.8% year-over-year and the company generated $415.2M in free cash flow. This page tracks HOG's SEC filings, insider buying and selling, earnings dates, and key fundamentals in one place.

US · 5.9K employees · IPO Jul 8, 1986

Valuation

Valuation & price

$25.19 · as of May 17, 2026 · -18.8% vs 52w high

9.0

P/E ratio

Latest-FY diluted EPS

0.82

P/B ratio

Market cap ÷ book equity

—

Dividend yield

Price — last 12 months

$30.98$24.25$17.51Jul 25Dec 25Jul 26Jul 7, 25$24.34Jul 9, 25$24.69Jul 11, 25$24.62Jul 15, 25$24.00Jul 17, 25$23.66Jul 21, 25$23.58Jul 23, 25$25.29Jul 25, 25$24.59Jul 29, 25$22.95Jul 31, 25$24.33Aug 4, 25$23.77Aug 6, 25$24.22Aug 11, 25$24.16Aug 13, 25$27.44Aug 15, 25$27.40Aug 19, 25$28.00Aug 21, 25$27.06Aug 25, 25$28.85Aug 27, 25$29.17Aug 29, 25$29.12Sep 3, 25$29.39Sep 5, 25$30.20Sep 9, 25$30.98Sep 11, 25$30.70Sep 16, 25$30.06Sep 18, 25$29.75Sep 22, 25$28.74Sep 24, 25$28.88Sep 26, 25$28.82Sep 30, 25$27.90Oct 2, 25$28.22Oct 6, 25$26.54Oct 8, 25$26.93Oct 10, 25$26.06Oct 14, 25$27.00Oct 16, 25$26.80Oct 21, 25$27.30Oct 23, 25$27.63Oct 27, 25$26.98Oct 29, 25$26.95Oct 31, 25$26.98Nov 4, 25$25.36Nov 6, 25$25.14Nov 10, 25$25.24Nov 12, 25$25.20Nov 14, 25$24.71Nov 18, 25$23.75Nov 20, 25$22.27Nov 25, 25$24.20Nov 28, 25$24.49Dec 2, 25$24.21Dec 4, 25$23.73Dec 8, 25$22.51Dec 10, 25$22.44Dec 12, 25$21.59Dec 16, 25$21.25Dec 18, 25$21.24Dec 22, 25$20.90Dec 24, 25$20.90Dec 29, 25$20.82Jan 2, 26$20.64Jan 6, 26$21.30Jan 8, 26$21.15Jan 12, 26$20.82Jan 14, 26$21.05Jan 16, 26$20.49Jan 21, 26$20.54Jan 23, 26$20.30Jan 27, 26$19.97Jan 29, 26$19.71Feb 2, 26$19.56Feb 4, 26$20.51Feb 9, 26$20.14Feb 11, 26$20.58Feb 13, 26$20.42Feb 18, 26$20.58Feb 20, 26$20.11Feb 24, 26$19.46Feb 26, 26$18.39Mar 2, 26$17.77Mar 4, 26$19.46Mar 6, 26$19.21Mar 10, 26$18.91Mar 12, 26$17.97Mar 17, 26$17.51Mar 19, 26$17.60Mar 23, 26$17.79Mar 25, 26$18.47Mar 27, 26$19.47Mar 31, 26$20.22Apr 2, 26$20.86Apr 7, 26$21.18Apr 9, 26$22.66Apr 13, 26$22.89Apr 15, 26$22.86Apr 17, 26$23.49Apr 22, 26$22.93Apr 24, 26$23.11Apr 28, 26$23.41Apr 30, 26$23.89May 4, 26$23.21May 6, 26$23.84May 8, 26$25.42May 12, 26$25.33May 14, 26$25.65May 18, 26$24.35May 20, 26$23.85May 22, 26$23.73May 28, 26$24.11Jun 1, 26$24.35Jun 3, 26$24.25Jun 5, 26$24.49Jun 9, 26$25.49Jun 11, 26$25.74Jun 15, 26$26.07Jun 17, 26$25.41Jun 22, 26$24.69Jun 24, 26$25.55Jun 26, 26$25.19Jul 2, 26$24.96
$17.1952-week range$31.03
Loading valuation history…

Fundamentals

Key fundamentals

$2.6B

Market cap

-13.8%

Revenue growth (YoY)

30.2%

Gross margin

$415.2M

Free cash flow (USD)

-$38M

Net debt

Net cash position

-8.7%

Share dilution

4/5

Graham criteria passed

Defensive-investor screen

Consumer Cyclical

Sector

Trajectory

Long-term trends

Revenue by year

2016 → 2025

FY 2016$6.0BFY 2017$5.6BFY 2018$5.7BFY 2019$5.4BFY 2020$4.1BFY 2021$5.3BFY 2022$5.8BFY 2023$5.8BFY 2024$5.2BFY 2025$4.5B
$6B$4.5B

Free cash flow by year

2016 → 2025

FY 2016$918.1MFY 2017$798.8MFY 2018$992.4MFY 2019$686.8MFY 2020$1.0BFY 2021$855.5MFY 2022$396.8MFY 2023$547.5MFY 2024$867.3MFY 2025$415.2M
$918.1M$415.2M

Gross margin by year

2021 → 2025

FY 202135.6%FY 202237.1%FY 202337.4%FY 202434.9%FY 202530.2%
35.6%30.2%

Value screen

Graham defensive-investor tests

Computing the scorecard — refreshing any stale inputs…

0

Insider buys · 90 days

3

Insider sells · 90 days

Earnings

Last report: 10-Q filed May 6, 2026

Next expected: not yet scheduled

On the tape

Recent SEC & insider activity

  • 8-K eventExecutive Departure and AppointmentJun 26, 2026Filing
  • Insider sellInsider Sell $37K · 10b5-1 PlanRoot Jonathan R · CFO and CCO · $37.1KJun 3, 2026Filing
  • 8-K eventAnnual Meeting ResultsMay 28, 2026Filing
  • Insider sellInsider Sell $38K · 10b5-1 PlanRoot Jonathan R · CFO and CCO · $37.6KMay 21, 2026Filing
  • Insider sellInsider Sell $41K · 10b5-1 PlanKrause Paul J · Chief Legal Officer · $40.7KMay 13, 2026Filing
  • Quarterly report10-Q FiledMay 6, 2026Filing
  • 8-K eventEarnings ReleaseMay 5, 2026Filing

Questions

Frequently asked questions

What is Harley-Davidson, Inc.'s market cap?

Harley-Davidson, Inc. (HOG) has a market capitalization of $2.6B.

What is HOG's P/E ratio?

HOG trades at a price-to-earnings ratio of 9.0, based on its latest fiscal-year diluted earnings per share and the most recent cached price.

What is HOG's price-to-book (P/B) ratio?

HOG trades at 0.82 times book value per share.

Are insiders buying HOG stock?

SEC Form 4 filings show no open-market insider buys at Harley-Davidson, Inc. in the last 90 days (3 sells).

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Timeline

Every filing, insider trade & earnings on a price-anchored timeline

Filing Analyzer

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News

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Data: SEC EDGAR filings and cached fundamental data; prices and ratios use the most recent cached quote and statements (may lag by up to a day). Educational and research purposes only. Not investment advice.